Auto Class cars, authorised general distributor of Maxus in Qatar and a subsidiary company of Nasser Bin Khaled Holding, is proud to introduce the all-new Maxus D90 in Qatar, an excellent example of innovation from Chinese auto brands. The new SUV concept recently received a five-star recognition from the ANCAP safety ranking.
The Maxus D90 is the first smart and customisable vehicle type, which can be mass-produced. It is representative of the company’s products targeted at middle and high-end SUV market, and represents the collective wisdom of users, designers and engineers.
ANCAP Safety Rating
The Maxus D90 has accomplished five stars in the ANCAP safety rating, making it one of the safest cars under the SUV category. With top scores in all segments, the ANCAP report showed the Maxus D90 scored high grades in all tests. Starting from the dual front, side and head airbags, the D90 scored 14.5 out of 16 in the frontal offset test that included head/neck, chest, and upper and lower legs tests. The vehicle also scored 16 out of 16 in the side impact test, normally used by ANCAP and simulates a small car striking the driver’s door of the test vehicle. In the pole test, which detects the side curtain airbags, the vehicle scored the maximum two points for head protection.
Whiplash protection was also assessed based on the RCAR Protocol, and the D90 showed high abilities of safety with a Good mark, the highest ranking. For Pedestrian Protection, this vehicle scored 27.37 out of 36 points (Acceptable). The bonnet provides predominantly ‘Good’ and ‘Acceptable’ protection to the head of a struck pedestrian. Protection of the pelvis area was mostly ‘Good’, while the bumper showed ‘Good’ results for leg impacts.
Maxus Concept: Customer to Business
The D90 is a pioneer product of SAIC Maxus, which adopts the C2B model. The automobile industry is moving from business to customer (B2C) model – where car manufacturers produce vehicles on a large scale and market them to customers – to customer to business (C2B) – where user participation becomes an essential part of the manufacturing process and their individual demands fully considered.
During the production of the SUV D90 concept car, over 1,000 users participated in an offline survey and over 300,000 users took part in the test drives of different product models via its interactive platform, putting forward suggestions for the model’s 18 specifications. Based on customer feedback, SAIC Maxus incorporated the driving experience of luxury and sports SUV to the D90. Apart from features such as diamond-shaped stitching, 21-inch wheels, a 3D dashboard and 12.3-inch screen, the D90 also had its length adjusted from 5.2 metres to 5 metres to make itself more suitable for driving in cities. All seats also are now movable except the driver’s seat – offering a more flexible interior for passengers.
In addition, the intelligent-connected system enables functions such as auto payments, online music, online navigation, remote control and voice interaction. The vehicle’s distinctiveness also includes the ability to customise almost all key functions and configurations. In the future, it will offer choices of vehicle type, rim, seat layout, exhaust and interior decoration.
Fashionable and Functional D90 Features
D90 uses the popular bigmouth style, with aggressive lattice grid and fashionable LED source in front headlight group. The new model is also equipped with a sporty six-spoke wheel, a body size of 5,005/1,932/1,875 mm and wheelbase of 2,950 mm, and a fashionable tail lights. It adopts a Maxus family-style interior, with simple central console and independent LCD screen. The new model also has a dashboard design equipped with a large-size display screen. The model will have five-seat- six-seat- and seven-seat- version to meet different customer demand. It is equipped with lane-departure warning system, a 360-degree camera system, a reversing camera and LED headlights.
The model will be equipped with a 2.0 litre turbo-supercharged engine with 224 horsepower, a six-speed automatic transmission and 4WD system. Apart from the engine, the new model will also have a diesel engine in the future.
Since its founding six years ago, SAIC Maxus has taken advantage of its technical strengths to increase its own competitiveness, developing both domestic and overseas vehicle types, traditional, and new energy cars. Visit nbks.com for more information about the new Maxus D90 in Qatar.