Enhanced versatility with new levels of customisation and a host of exclusive accessories contribute to the SUV’s growing popularity in the region
Building on its widespread appeal since its regional launch earlier this year, the all-new 2023 Nissan X-TRAIL has achieved remarkable success across the Middle East.
Gracing the roads of the region, the fourth-generation X-TRAIL has cemented its place as a segment leader, nearly tripling sales in the Gulf region – UAE, Qatar, Bahrain, Kuwait, and Oman – within the first six months of 2023 compared to the same period in 2022.
Catering to diverse customer expectations for a capable and practical SUV, the all-new Nissan X-TRAIL saw its overall market share in the Gulf region grow by six points during the first half of 2023.
It has been particularly well received in the UAE and Kuwait, which together accounted for 75% of total X-TRAIL sales in the region. Bahrain witnessed the largest increase in segment share during the same period, with a significant jump of nine points, with Kuwait almost doubling its segment share and demand remaining steady in Qatar.
Flexible customisation options
Garnering praise for its customisation options, the X-TRAIL has earned its reputation for offering customers the flexibility to personalise their vehicle to better suit their needs. A broad range of aesthetic and practical upgrades have resonated deeply with customers across the region, maximising the style and functionality of the Premium Urban Crossover.
According to Thierry Sabbagh, President of Nissan Saudi Arabia, INFINITI Middle East and Managing Director of Nissan Middle East, since X-TRAIL’s introduction to the Middle East lineup over twenty years ago, the model has played a key role in strengthening the brand’s SUV leadership across the region.
Available in 2WD and 4WD variants, the X-TRAIL is well-equipped to cater to the diverse needs of customers and their unique lifestyles. In addition to setting a new benchmark in the segment, Sabbagh said they are proud to offer a wide range of customisation options that allow customers to further the capabilities of their X-TRAIL and make it truly theirs.
Saleh Al Hamad Al Mana Company General Manager of Automotive Group Nassim Mourani said they are elated to witness the impressive upswing in the popularity of the all-new Nissan X-TRAIL, adding that the SUV has firmly cemented its position as a leader in its segment and is maintaining strong sales in Qatar.
Al Mana said that the all-new X-TRAIL has garnered praise for its industry-leading features and a wide array of customisable accessories, further establishing its reputation for giving customers the flexibility to personalise their vehicles to precisely meet their needs.
X-TRAIL’s top five favourite accessories
Several accessories have emerged as favourites amongst customers in the region, with the top five being:
Illuminated Grille: Accentuating the X-TRAIL’s bold front-end presence, the illuminated grille allows customers to add a touch of sophistication and flair to their SUV – capturing the attention of passersby during the day and night.
Roof Rail Crossbars: Boosting the versatility of the X-TRAIL, the Roof Rail Crossbars enable customers to carry additional cargo securely. This includes adventure enthusiasts seeking to transport bicycles or surfboards, and families requiring extra storage space for luggage or other essential items.
Illuminated Kick Plates: Introducing a refined yet impactful visual element, the illuminated kick plates in brushed aluminium safeguard the front sills. They extend a warm reception upon entry to the cabin and a gratifying farewell upon departure from the X-TRAIL.
Removable Tote Cargo Organizer: Permitting better usage of cargo space, the Removable Tote Cargo Organizer lets customers store everything from groceries to adventure gear neatly and ensures easy accessibility at all times. Convenience is further enhanced with customisable dividers and a collapsible design for easy storage when not in use.
Splash Guards: Contoured to match the wheel openings, Splash Guards protect the paint of the X-TRAIL and avoid debris from scratching the finish. Outdoor enthusiasts who enjoy adventurous pursuits but are keen to maintain the striking appearance of their X-TRAIL are bound to find these beneficial. Protection within the X-TRAIL is offered through custom-fit floor and trunk mats that are securely held in place with a grommet hole/positioning hook system.
The 2023 Nissan X-TRAIL, which offers customers a variety of class-leading features and customisable accessories, is available at Saleh Al Hamad Al Mana Co, the exclusive dealer of Nissan in Qatar. You can check out the vehicle at their showrooms on Salwa Road, The Pearl, Al Sadd, Bin Omran, Barwa and Al Khor. The 2023 Nissan X-TRAIL is available in three trim levels (S, SV, SL) with 2WD or 4WD configurations and a five-seater or seven-seater option.
Visit nissanqatar.com for updates and more details about the new 2023 Nissan X-TRAIL.
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