Doha Marketing Services Company WLL (DOMASCO), the exclusive distributor of Volvo Cars in Qatar, has just launched the new S60 sports sedan today.
The new S60 celebrates the joy of driving through design. Sculpted sides, a sleek profile and muscular shoulders above the rear wheels highlight the car’s athletic character. Scandinavian elegance and dynamic attitude combine to give it a purposeful, focused presence. It is a car that confidently communicates its ability on the road.
Distinctive details enhance the powerful character of the S60 and identify it as one of the new generations of Volvo Cars. The prominent front grille, full LED headlights with Volvo Cars’ unique T-shaped light signature create an unmistakable presence, day or night. At the rear, the boot edge kicks upwards for a sportier attitude and better aerodynamics at speed.
The sleek centre touch screen, unique air vents, slender metal-finished controls with diamond-pattern finishes are all tailored for a spirited drive. Standard Comfort seats have power height adjustment as standard. Contour seats – which are standard or optional depending on trim – provide even greater side support, as well as multi-directional lumbar support and an adjustable cushion extension.
The innovative engines that are available for the S60 balance strong performance with low emissions and fuel consumption. Each is a four-cylinder engine that is turbocharged for maximum responsiveness. The base T4 has a 190-hp turbocharged four-cylinder that powers the front wheels; the T5 version is all-wheel drive turbocharged four-cylinder with 254-hp. Power increases to 400 on the all-wheel-drive T8 plug-in hybrid.
The City Safety with Autobrake technology assists the driver in avoiding potential collisions and is the only system on the market to recognise pedestrians, cyclists and large animals. The optional Pilot Assist system – which supports the driver with steering, acceleration and braking on well-marked roads up to 130km/h – has been upgraded with improved cornering performance. The S60 also includes Run-off Road Mitigation, Oncoming Lane Mitigation and other steering assistance systems. The optional Cross Traffic Alert with auto brake further enhances safety for people inside and outside the car.
Volvo Cars’ Sensus Connect infotainment system is fully compatible with Apple CarPlay, Android Auto and 4G, and keeps drivers connected at all times. The intuitive control is a tablet-style touch screen interface that combines car functions, navigation, connected services and in-car entertainment apps.
For the occasion Faisal Sharif, the Managing Director at DOMASCO said:
Over the past few years we have witnessed huge strides with each new Volvo model. The new models are more dynamic in styling, performance and features, elevating Volvo further in the premium segment. The all-new S60 follows the same trend which completes the lineup of new Volvo models which our discerning customers truly appreciate. We have seen improvement in our sales with each new model and we expect the same from the new S60.’
The dynamic S60 is the first Volvo car to be sold without a diesel offer, signalling the company’s industry-leading commitment to electrification and a long-term future beyond the traditional combustion engine. It is the first Volvo to be built in the United States, at the company’s first-ever US manufacturing plant outside Charleston, South Carolina.
Customers are invited to test drive the new Volvo S60 starting from QAR149,900 including 5 years or 75,000 km free service and unlimited kilometres free warranty at the Volvo Cars Showroom on Khalifa Street near the National Mosque and TV Intersection from Saturday to Thursday, 8 am — 8 pm.
Customers can now also personalise their new Volvo to their specification requirements. This can be done through Volvo buying services (VBS) car configurator. Visit www.volvocars.com or call 4424 6860 for more information.