Fifty One East underscored its commitment to golf by signing a partnership agreement with Education City Golf Club (ECGC) – the newest world-class golfing facility in Qatar. Passion for golf, impeccable service and extended community support are all at the heart of this partnership that not only sees golf tournaments, but engages in numerous events that encourage everyone to be a golfer.
Fifty One East will be a highlight of ECGC’s monthly tournament calendar for golfers in Qatar, as winners will receive exclusive prizes each month from Fifty One East’s range of exclusive brands. The tournament calendar will feature monthly medals, women’s open days and junior open days. The monthly medal will feature an exciting and unique eclectic series that will showcase the top golfer of the year as each participant will aim to win the final tournament of the year by consistently playing in each event.
In line with the vision of ECGC to grow the game of golf, a number of the events will have a concentrated focus on women and children. The overall partnership will support the development of golf in Qatar by encouraging new golfers to have an active and healthy lifestyle.
The first event of the partnership was the National Sport Day Stableford, which saw 100 golfers participating in the tournament. Golfers also participated on the 18 Hole Championship Course and in the unique 6 Hole Championship Course, part of a walking event that encourages everyone to stay fit.
According to Daniel Lattouf, Retail Director at Fifty One East, they work hard to deliver the best in service, including providing access to world-class events. He said that the partnership will enable them to connect with customers on a personal level.
Rhys Beecher, Director of Golf at ECGC, said they are delighted to partner with Fifty One East, a pioneer in promoting and supporting Qatar’s sporting scene.
Their commitment will surely step-up the game and offer a memorable experience to our members.’
Rolex, the luxury watch brand whose global support for golf spans more than 50 years, will be the Official Timekeeper of ECGC. Fifty One East will facilitate the installation of Rolex wall clocks in carefully selected locations around the golfing facility, including the Centre of Excellence and Clubhouse. In addition, the Entertainment Division under Fifty One East – JouéClub and FNAC Qatar, will also support key events.
For updates and more information about ECGC, visit their website at ecgolf.com.