Expo 2023 Doha announced a new landmark partnership with Msheireb Properties, elevating the real estate developer as the ‘Official Sustainable City’ for the highly anticipated global event.
Their partnership was sealed at a signing ceremony held this week, between Expo 2023 Secretary General Mohammed Ali Al Khouri and Msheireb Properties CEO Ali Mohammed Al Kuwari. Minister of Municipality, HE Dr Abdullah bin Abdulaziz bin Turki Al Subaie also attended the event.
Advancing sustainability
Scheduled to commence on 2 October later this year, Expo 2023 Doha will provide a platform for innovation, collaboration and global dialogue centred on sustainability. The partnership with Msheireb Properties will elevate Qatar’s commitment to sustainable development and provide a tangible look into the future through the lens of the pioneering Msheireb Downtown Doha project.
Msheireb Properties, a pioneering force in sustainable real estate, will play an instrumental role in supporting Expo 2023 Doha’s overarching mission of fostering sustainable practices and addressing global challenges. The partnership further aligns seamlessly with Qatar’s dedication to advancing sustainability across all facets of society and industry.
Official Sustainable City
Under the partnership, Msheireb Properties’ role as the Official Sustainable City will encompass several key initiatives, including a tour programme presenting the tangible achievements of Msheireb Downtown Doha, a hallmark project renowned for its innovative approach to urban development and sustainable living. In addition, Msheireb Properties will also provide marketing and communication services as well as brand exposure campaigns for Expo 2023 Doha.
According to Engineer Al Khouri, the expertise and dedication of Msheireb Properties to sustainable urban development perfectly align with the core values of Expo 2023 Doha.
Msheireb Properties CEO Ali Mohammed Al Kuwari, meanwhile, said they welcome the world to see how Msheireb Downtown Doha has pushed the boundaries of urban planning by integrating local heritage and innovation to create a smart, sustainable city of the future.
Expo 2023 Doha and Msheireb Properties invite audiences from around the world to join them in the journey towards a more sustainable and resilient future, paving the way towards urban sustainability and innovation, and serving as a source of inspiration for future generations.
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