Katara Hospitality‘s Parisa Restaurant has been awarded Brand Initiative of the Year – Qatar at the TDM Travel Trade Excellence Awards 2024, recognising its exceptional service, culinary innovation, and guest experiences.
Since its inception, Parisa has established itself as a symbol of culinary excellence and cultural fusion, blending the rich heritage of Persian cuisine with contemporary influences and the warmth of Qatari hospitality. The brand’s journey began in 2012 with its first location at The Ritz-Carlton Sharq Village in Doha, Qatar. Since then, Parisa has expanded its presence with additional venues in Souq Waqif and Al Messila, a Luxury Collection Resort & Spa, as well as international locations in Bürgenstock, Switzerland, and Tangier, Morocco.
Each Parisa venue offers an immersive experience that goes beyond the conventional dining experience. The interiors of Parisa restaurants are adorned with exquisite hand-painted Persian artworks that narrate ancient stories, intricate mosaics, and dazzling chandeliers, complemented by thousands of meticulously selected mirrors. These elements, combined with the flavours of authentic Persian cuisine, create a sensory journey that captivates guests and leaves an indelible mark.
The TDM Travel Trade Excellence Awards, now in their second year, are a testament to the remarkable contributions made by leaders in the travel and hospitality sectors across the Middle East. The awards are decided by an esteemed panel of judges, as well as votes from industry professionals and the public, highlighting the best in innovation, service, and guest experiences.
Winning the Brand Initiative of the Year – Qatar award reflects Parisa’s unwavering dedication to providing an unparalleled dining experience that embodies the rich flavours and traditions of Persian culture, all while being deeply rooted in Qatar’s hospitality ethos. This recognition underscores the brand’s commitment to excellence, innovation, and the creation of memorable experiences for guests from around the world.
Parisa is more than just a restaurant; it is an embodiment of Persian culture and storytelling, offering guests an authentic and immersive dining experience. Each dish served at Parisa is a celebration of Persian culinary traditions, carefully crafted by award-winning chefs using the finest ingredients to deliver a menu that caters to even the most discerning palates.
As Katara Hospitality continues to expand its portfolio and enhance its offerings, it remains committed to setting new benchmarks for excellence in the industry. The recognition of Parisa at the TDM Travel Trade Excellence Awards 2024 is just the beginning of a promising future, as the brand looks forward to reaching new heights and creating even more memorable experiences for guests.
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