The Supervisory Committee of Beautification of Roads and Public Places in Qatar recently launched the Zeeenah initiative, to beautify and decorate facades of workplaces, schools, universities and real estate properties, in addition to plazas, parks and public developments as part of the preparations for FIFA World Cup 2022™.
The beautification effort will be under the slogan Let’s Celebrate and in cooperation with the Supreme Committee for Delivery and Legacy (SC), Ministry of Municipality, Ministry of Education and Higher Education, Ministry of Culture, Qatar Museums, and the Central Municipal Council.
Celebrating the FIFA World Cup 2022™
The initiative aims to highlight the preparation for the FIFA World Cup 2022™ and to encourage government and private entities, educational institutes, municipalities, and community members to celebrate and promote this major event. This is in line with Qatar’s efforts to present the best celebratory image in welcoming visitors to the country.
The initiative consists of two major activities: the first one is the participation of all people – including citizens and residents – in decorating their facilities and/or residential units; and the second is a competition for three categories as the country decorate their facilities to reflect the celebration of the sports event.
Cash prizes for winners
Participants in the initiative will have the opportunity to apply in any of the three categories classified under government and private entities; schools, universities, and kindergartens; and municipalities. Winners of the first three places for schools and kindergartens for each of the following age groups – kindergarten, primary, preparatory, secondary, combined schools – will receive cash rewards as follows:
- First place – QAR40,000
- Second place – QAR30,000
- Third place – QAR20,000
First three places under the universities category will receive cash prizes of QAR60,000, QAR50,000 and QAR40,000, respectively.
Citizens and residents can also participate by decorating their homes. Pictures of their participation will be displayed in designated platforms with an electronic certificates. In addition, these pictures and participation will be documented as legacy for the event. Government and private entities and municipalities will be honoured with certificates and memorial shields.
Two-step registration, guidelines
Those wishing to participate should visit zeeenah.ashghal.gov.qa and follow the steps mentioned for registration. It is important for participants to adhere to the terms, conditions and guidelines of the initiative until their participation is accepted. Registration will be in two steps: the pre-implementation stage where the participant will submit decoration proposals descriptively and illustrated by pictures.
After making sure that there are no violations of the requirements, the contestant will be contacted to proceed with their entry. A final submission of the participation photos after the completion of the entry will be evaluated by jury members.
Initial proposals and ideas will be received from 1 July until 31 August, followed by the final image of the entry from 1 September until 31 October. Participation of citizens and residents will be accepted from 1 July until 17 November, provided that conditions, terms and guidelines related to the participation are followed.
Please note that the organising committee does not allow the use of World Cup logos and branding, or logos representing famous brands, with the possibility of using the names and flags of countries participating in the tournament or the shirts of players of participating teams or themes related to football and sports.
The jury committee consists of members from the following:
- Public Works Authority
- Supervisory Committee of Beautification of Roads and Public Places in Qatar
- SC
- Qatar Museums
- Ministry of Education and Higher Education
- Ministry of Municipality
- Ministry of Culture
- Central Municipal Council
Winners will be announced in January during the closing ceremony.
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