FIFA has appointed MATCH Hospitality to deliver hospitality services at the FIFA Fan Festival™ during the forthcoming FIFA World Cup Qatar 2022™, prompting the return of the MATCH House venue.
Over the course of the tournament starting from 20 November, MATCH Hospitality’s MATCH House concept – located at the FIFA Fan Festival™ site – will offer an immersive and fun space for fans to gather, socialise and enjoy all the matches. MATCH House packages are now officially available to purchase.
The MATCH House venue will welcome guests to enjoy live-streamed games from the opening fixture between host nation Qatar and Ecuador on 20 November. It is positioned with an unbeatable view of the FIFA Fan Festival™ main stage – on Doha’s famous seafront promenade, the Corniche. The FIFA Fan Festival™ main stage will also host performances from top global music acts, local artists and more.
Experience more
The innovative MATCH House hospitality concept – which first debuted at the 2018 iteration of the FIFA World Cup™ – is a response to the changing desires of sports events audiences – who want to maximise their tournaments with more football action and more aspirational experiences.
MATCH House offers two key product levels for clients.
Taking inspiration from classic sports bars, MATCH House Premier is a dynamic, immersive space, designed for family-friendly fun that is relaxed, social and exciting – and is still all about the sport and its fans, with live-streamed FIFA World Cup™ matches, interactive displays and additional entertainment.
The next tier, MATCH House Legacy Lounge, is a celebration of the rich heritage and history of the beautiful game. It invites guests into an environment reminiscent of a members’ club with a menu inspired by gourmet street food restaurants. MATCH House Legacy Lounge has an upmarket bar and dining areas, and elevated views of the FIFA Fan Festival™ main stage from an atmospheric balcony. Visitors will be provided with in-lounge entertainment and occasional special guest appearances in an intimate setting.
Industry leader
MATCH Hospitality is the worldwide exclusive rights holder of the FIFA World Cup 2022™ Official Hospitality Programme. Its MATCH House product offers fans a prestigious location to enjoy football festivities when not in the stadium. It will act as the key location for fans to meet away from match venues, where they can discuss the upcoming games, socialise and relax.
According to MATCH Hospitality Executive Chairman Jaime Byrom, MATCH House is built from the ground up for the fans, at the heart of the FIFA Fan Festival™ and is sure to be one of the tournament’s most sought-after venues.
MATCH Hospitality is a world leader in hospitality, and we are delighted once again to be the official hospitality rights holder of the FIFA World Cup™ in Qatar.
Byrom said they look forward to supplementing the host country’s famous culture of hospitality with their offerings, both within stadiums and at the FIFA Fan Festival™.
For more FIFA-related news and updates, please visit our special Qatar 2022 page.
Check out Marhaba’s FREE e-Guides for everything you need to know about Qatar.