National Car Company (NCC), the sole agent for Mazda vehicles in Qatar, celebrated 50 years of their partnership with Mazda Corporation – Japan, with the launch of the all-new Mazda CX-60.
The launch was held at the Mazda showroom recently, attended by VIP guests and representatives from the media. The new models were unveiled by the Japanese Ambassador to Qatar, HE Satoshi Maeda and NCC President Director Sheikh Ahmad Bin Nasser Al Thani.
Speaking at the launch, Sheikh Ahmad Bin Nasser Al Thani said he is confident that the new premium Mazda models will delight the discerning car lovers of Qatar and set higher expectations when it comes to design, performance, safety.
Three variants of the Mazda CX-60 are now available for sale in Qatar, equipped with a high performance 2.5-litre Skyactiv-G engine and eight speed automatic transmission, all with a whole range of new driver-centric technologies. All models offer low emissions and excellent fuel efficiency with high levels of torque.
Crafted in Japan
The all-new Mazda CX-60 represents everything that Mazda has built into its DNA over the last 100 years – from the great design, both inside and out, to Japanese craftmanship and new technologies, all focused on creating a fantastic experience for the driver and co-passengers.
Less is More: There is pure grace to be found in the simplicity and sparse beauty of a traditional Japanese garden which exemplifies the design principle of less is more. This principle was applied to the new Mazda CX-60, imbuing the car with a subtle, yet strong appearance. The car is in harmony with the surrounding nature, a value that is important in Japanese life.
Human Centricity: While getting behind the steering wheel, comfortable seating position is extremely important to enjoy the pleasure of driving. The optimum positioning of the driver has always been a key component in any Mazda vehicle’s development. However, Mazda researchers recently discovered that less than half of drivers position themselves correctly for comfort, safety and control. The new Mazda CX-60 gives a lot of emphasis to this aspect.
A Richer Life: Mazda believes that a car can truly enrich your life and has designed the interior of the new Mazda CX-60 for this very purpose. It is not just a stylish and comfortable place to enjoy every journey, but a mindful zone with a design that takes inspiration from nature and Japan’s rich culture infused with modern techniques and principles so that it is superbly functional as well as beautiful.
Rhodium White: Mazda designers went to great lengths to create a new special paint called Rhodium White, which was crafted specifically to highlight the beauty of the CX-60’s design. As light flows over the bodywork, the surrounding environment is reflected on its surfaces creating a sensation of the car being in harmony with the world.
The vehicle does not simply look white, the light that reflects onto it gives it a metallic look, and shows the contrasting light and shadow.
All-new scalable platform with Longitudinal Engine
Engineered to give exhilarating responses that are also friendly to the environment, CX-60’s front-engine rear-wheel-drive (FR) layout is the debut of the longitudinal version of the Skyactiv Multi-Solution Scalable Architecture platform.
This all-new platform accommodates both four- and six-cylinder longitudinal engines of any capacity, as well as diverse electrification technologies such as M Hybrid mild hybrid system.
Design was directed by the unique Skyactiv-Vehicle Architecture concept, an assurance that CX-60 works with the human body’s inherent ability to maintain balance while in motion to place you in full command of the greater power of the newly developed engine. You can comfortably maintain a relaxed, well-balanced posture even as you experience the pleasure of controlling G forces in various driving situations.
i-Activ AWD: CX-60’s longitudinal powertrain layout allows i-Activ AWD the best of both worlds: the neutral cornering characteristics of a rear-wheel-drive system combined with the reassuring stability of an all-wheel drive.
This full-time AWD system primarily delivers power to the rear wheels for the superior handling associated with the sports car’s classic FR configuration, yet continuously monitors driving conditions to dynamically direct power to any of the four wheels as necessary.
The result is a new level of high-speed, straight-line stability on highways, inspiring handling on winding roads, and reliably stable traction on snow or slippery surfaces.
Kinematic Posture Control: At the front, a double-wishbone suspension system, optimally designed to take advantage of the extra space, afforded by the longitudinal powertrain layout. At the rear, a multi-link setup. And now, the newly developed Kinematic Posture Control (KPC) is introduced to leverage the inherent strengths of the suspension system to achieve smoother body movement in everyday driving and suppress body roll during high-speed cornering.
Proactive Safety: True driving pleasure requires more than just vehicle response and performance. It also demands the peace of mind that comes with feeling safe, secure and in control.
In line with the company’s human-centred design philosophy, Mazda Proactive Safety is engineered to support the driver in anticipating and assessing the driving environment moment-by-moment, helping recognise and avoid danger beforehand rather than react after a hazardous situation has developed. i-Activsense, with its full spectrum of remote sensing devices provides continuous 360º monitoring around the vehicle and alerts the driver to potential threats. And when necessary, its advanced autonomous control/brake systems assist in staying out of harm’s way.
Qi wireless charger: The centre console tray includes a Qi wireless charger to enable charging of compatible smartphones and other devices placed on it while the engine is running.
Panoramic sunroof: The large panoramic sunroof provides an expansive top view and brings light to the entire cabin, delivering an open, airy feel to passengers in the front and rear alike.
Hands-free tailgate function: With the advanced key inside your pocket or bag, a quick kick beneath the sensor located under the rear bumper lets you open and close the rear power liftgate, a convenient feature when your hands are full or when the car is wet or muddy.
Advanced Acoustic Environment
A supremely quiet cabin is the essential backdrop to top quality in-car audio. CX-60’s rigid body structure helps achieve that, suppressing intrusion of unwanted noise and vibration through extensive sound insulation and NVH measures.
With this as foundation, the unique Mazda Harmonic Acoustics creates a breathtaking audio experience for everybody in the vehicle. And the Master Sound Revive Noise Reduction (MSR NR), which is making its debut in the car audio system, does exactly what the name says by drastically reducing the low-level noise that can muddy sound to bring a high-quality audio experience. In total, CX-60 provides unprecedented listening pleasure to everybody no matter where they are seated.
The all-new Mazda CX-60 variants are on display and for sale at the state-of-the-art Mazda showroom located in Al Nasr. For more information, call 4443 5965 or 4441 7859 or log on to mazda-qatar.com.
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